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Beautygo - cover
All case studies
Branding · Product · UX/UI

Beautygo

Beauty on-demand, powered by AI.

ClientBeautygo
SectorBeauty - on-demand
ScopeBrand · Product · UX/UI
Year2025
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A full-stack launch, with AI scheduling on WhatsApp.

Beautygo brings salons on-demand - booking, scheduling and payments in one native app, with AI scheduling that runs right inside WhatsApp.

We ran the full-stack launch: brand, product and UX/UI. It landed 10 paying salon accounts from day one and seamless POS reconciliation through the SamApp partnership.

+10

Paying salon accounts in the first month

95%

High satisfaction (native-app survey)

SamApp

Key POS partner, integrated

Identity

The brand system.

Logo, palette, typography and an icon language, one coherent system across product, web and marketing.

LogoBeautygo logo
Palette
#AB2B56
#1A1114
#E7A6BC
#F7E9EE
#F5F0E9
Typography
Aa
FrauncesDisplayInterText

The salon, one message away.

App iconBeautygo app icon
Icon system
Illustration system
Beautygo Lip Stick
Lip Stick
Beautygo Scissor
Scissor
Beautygo Nail Polish
Nail Polish
Beautygo Hairdryer
Hairdryer
Beautygo Perfume
Perfume
Beautygo Comb
Comb
Beautygo Makeup Brush
Makeup Brush
Beautygo Barber Chair
Barber Chair
Beautygo Foundation
Foundation
Beautygo Electric Razor
Electric Razor
Beautygo Powder
Powder
Beautygo Hand Mirror
Hand Mirror
Beautygo Eyelash Mascara
Eyelash Mascara
Beautygo Body Lotion
Body Lotion
Beautygo Wallet
Wallet
Beautygo Coins
Coins
Beautygo Lip Stick
Lip Stick
Beautygo Scissor
Scissor
Beautygo Nail Polish
Nail Polish
Beautygo Hairdryer
Hairdryer
Beautygo Perfume
Perfume
Beautygo Comb
Comb
Beautygo Makeup Brush
Makeup Brush
Beautygo Barber Chair
Barber Chair
Beautygo Foundation
Foundation
Beautygo Electric Razor
Electric Razor
Beautygo Powder
Powder
Beautygo Hand Mirror
Hand Mirror
Beautygo Eyelash Mascara
Eyelash Mascara
Beautygo Body Lotion
Body Lotion
Beautygo Wallet
Wallet
Beautygo Coins
Coins
The idea

The salon, one message away.

Beautygo meets clients where they already are - WhatsApp - and gives salons AI scheduling and POS reconciliation without changing how they work.

The product

A native app that salons trust from day one.

Beautygo - The product 1
Beautygo - The product 2
Beautygo - The product 3
Beautygo - The product 4
Brand & applications
Beautygo - Brand & applications 1
Beautygo - Brand & applications 2
Beautygo - Brand & applications 3
Beautygo - Brand & applications 4
What we did

One team, from strategy to shipped.

01

Brand Identity

A warm, trustworthy identity for an on-demand beauty marketplace.

02

Product & UX/UI

The native app end-to-end: booking, scheduling and payments, designed for both clients and salons.

03

AI Scheduling on WhatsApp

A conversational scheduling flow that lives inside WhatsApp - zero new tools for the salon.

04

POS Integration

Seamless payment reconciliation via the SamApp partnership.

Next

Have a zero-to-one to launch?