Digital art for living.
MURO turns any TV or smart frame into a living canvas - a curated stream of digital art programmed around how you want the room to feel: relax, focus, inspire.
We built the brand and the product from zero to one: identity, the app experience, and a go-to-market that drove 1,000+ sign-ups in the first 90 days at a 20% conversion rate - with adoption by the well-known Hotel Indigo (AU).
Sign-ups in the first 3 months
Website conversion rate
Luxury-hotel adoption
Logo, palette, typography and an icon language, one coherent system across product, web and marketing.
“How do you want the room to feel?”
Every space has a feeling. MURO lets you conduct it - mood-based art channels that shift the energy of a room, curated by artists and streamed 24/7 to the screens you already own.
A distinctive identity built on the wall/“muro” symbol and mood-driven colour, working across product, web and marketing.
The end-to-end app: mood onboarding, art channels, curator collections, device pairing and streaming to TVs and smart frames.
A launch campaign - ads, reels and motion - that drove 1,000+ sign-ups at 20% conversion in the first 90 days.
Positioning and assets that landed luxury-hotel adoption with Hotel Indigo (AU).
